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Fail fast to succeed in decision making

Fail fast, fail often is a classic mantra from lean and agile coaches. It encourages exposing your products early to an audience, who might cherish them or shoot them down. This allows you to get early feedback and limit sunk costs by killing products or feature development earlier in their life. A similar term is used by authors and playwrights: “kill your darlings” (or one of a thousand variations), meaning you should not fall in love with your ideas too much, or they will consume you. The comparison can also be drawn to the myth of Narcissus, who was so in love with himself that it eventually killed him.

The point is: ideas, products, stories and people don’t live in a vacuum. Something valuable to us might be completely worthless to most others. If we want to be fiscally responsible, we should be able to kill any idea we have as soon as we are able to deem it unprofitable – no matter the sunk costs. It can be emotionally hard, which is why companies like Supercell have adopted celebrating failures because they are critical for learning. The philosophy is: If you want to succeed, you have to take risks. If you take a lot of risks, you fail more often than succeed. By celebrating the failures, they celebrate the opportunities to learn from taking more risks.

Decisions – not so different from concepts

I would argue that fail fast, fail often is a good principle to follow for decision making as well. A decision is, at its core, the manifestation of an idea, friction or problem, with a change intent. Like a new product, a decision changes the way we do things or creates entirely new things to do. Decisions in business might be hiring new personnel, outsourcing a support function, acquiring a competitor, or, ironically, shutting down a development process or product line.

While some say you should decide as late as possible, nothing prevents you from sharing the decision process from the moment of the idea. Sharing is often scary, but we might do it sooner rather than later just to get the first impression from peers. Their input is crucial to give us a sense of value for our proposal, or to kill the decision early and free time to more beneficial things. A decision killed is a decision made.

Learning from failed decisions

While a decision doesn’t need to fail to be a learning experience, failed decisions often have more to learn from. They uncover our biases, false assumptions and improve our understanding of what people value. From a killed decision, we can wonder whether the entire idea was invaluable, or just our solution, and iterate towards a better one.

Decisions are not so different from new product or service concepts. A perpetual cycle of rapidly testing the waters and killing decisions we have any doubts about forces us to focus on better ones. Instantly we can start making less, but better decisions. In the long term, we waste less time starting and sinking costs into bad decisions and enjoy the fruits of high-quality decision making.

Fingertip is a methodology and mindset of collective decision making, where anyone can share their decision ideas. You can use Microsoft Teams to involve early input in new decision ideas from the start and iterate towards the last possible decision making time. Make better decisions and grow your business with Fingertip.


Fingertip enables agile feedback for decision making and strategic processes. Read more how Fingertip enables you to take back control using Microsoft Teams:

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