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Decision Making in the Digital Era

Digital transformation, i.e. integrating digital technology into all areas of a business is fundamentally changing how we operate and deliver value to our customers. But beyond that, it is also a cultural change that requires organizations to continually challenge the status quo, experiment, and get comfortable with failing fast. Organizations faced with digital transformation often neglect how it will impact their way of making decisions.

There is a growing need to gain competitive advantage by making decisions faster. Digital transformation requires operational agility from organizations which reaches into decisions and decision making. In general, decision making has already moved to more agile environments such as WhatsApp and other instant messaging application which have made the overall communication more informal and unstructured. However, there hasn’t been a tool to specifically support decision making particularly for complex organizations.

Decision Agility in the Making

Digital transformation varies widely reflecting an organizations’ specific challenges and demands, however,  a few common themes emerge.  One of them is operational agility and in our case, decision agility.

But what does it involve?
  • Clear messaging to avoid bottlenecks in business and management
  • Collaboration, flexibility, and coordination supported by knowledge
  • Decision execution with speed but precision
  • Work transparency

Fingertip is a digital decision making system which enhances organizations agility by applying agile methods in business and operative decisions throughout the organization. Fingertip transforms organizational decision making and helps react faster to opportunities and triggers.

The key benefits of Fingertip are:
  • Speed: Decisions are taken faster (almost 30% of managerial time is currently wasted)
  • Visibility: One common place for all important decisions, accessible 24/7, globally on multiple devices
  • Empowerment: Decisions are taken by the right people, at the right time (50% of decisions currently fail)
  • Traceability: Decisions are traceable. Recorded communication, clear accountability, and linked documentation.
  • Simplification: Decision complexity can be managed. Defined involvement of stakeholders, conformance to regulations, resources targeted to need.


To learn more about digital transformation, decision agility and Fingertip, listen to our webinar.